Website review

Tell me what to keep, fix, or rethink.

This is not a satisfaction survey. Your answers become the change brief for the next pass.

10–15 min typicalAuto-saves on this deviceSpecific beats polite every time

0% of key decisions answered

Your draft will save on this device.

1. Direction 2. Understanding 3. Pages 4. Visual system 5. Evidence 6. References 7. Change brief

Open pagesHome ↗Consulting ↗Book ↗Contact ↗

Make the direction call

This determines whether the next pass is refinement or a rethink.

Your nameRequired

Required so the feedback can be attributed correctly.

What are you reviewing on?

Select every option that applies.

Desktop or laptopTabletPhoneMore than one device

Add written context, screenshot, file, or path

Written contextPaste a local file path or web URLUpload a screenshotUpload a supporting file

Up to 2 MB per file and 3 MB across all attachments. Files are sent privately when you send the review; use links for larger files.

What should happen to this design direction?Required

Select every option that applies.

Keep the direction and polish itKeep the core, but make meaningful changesCombine it with selected parts of the current siteStart over with a different direction

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Written contextPaste a local file path or web URLUpload a screenshotUpload a supporting file

Up to 2 MB per file and 3 MB across all attachments. Files are sent privately when you send the review; use links for larger files.

Test the first impression

Answer from what the site communicates, not from what you already know about Tony.

After five seconds, what does this site appear to offer?

Select every option that applies.

Strategic portfolio decision expertiseTraining and capability buildingA book about portfolio managementGeneral management consultingI cannot tell quickly

Add written context, screenshot, file, or path

Written contextPaste a local file path or web URLUpload a screenshotUpload a supporting file

Up to 2 MB per file and 3 MB across all attachments. Files are sent privately when you send the review; use links for larger files.

Who does it seem written for first?

Select every option that applies.

Planning or portfolio practitionersExecutives approving capitalBook buyers and studentsA broad corporate audienceThe audience is unclear

Add written context, screenshot, file, or path

Written contextPaste a local file path or web URLUpload a screenshotUpload a supporting file

Up to 2 MB per file and 3 MB across all attachments. Files are sent privately when you send the review; use links for larger files.

Which action should the experience prioritize?

Select every option that applies.

Request a consultationExplore trainingBuy the bookLearn the method firstKeep consultation and book equally prominent

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Written contextPaste a local file path or web URLUpload a screenshotUpload a supporting file

Up to 2 MB per file and 3 MB across all attachments. Files are sent privately when you send the review; use links for larger files.

Rate each statement

You may select more than one number when your reaction falls between ratings.

1 = strongly disagree5 = strongly agree

I understand Tony's value quickly

12345

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Written contextPaste a local file path or web URLUpload a screenshotUpload a supporting file

Up to 2 MB per file and 3 MB across all attachments. Files are sent privately when you send the review; use links for larger files.

The site earns my trust

12345

Add written context, screenshot, file, or path

Written contextPaste a local file path or web URLUpload a screenshotUpload a supporting file

Up to 2 MB per file and 3 MB across all attachments. Files are sent privately when you send the review; use links for larger files.

It feels different from generic consulting sites

12345

Add written context, screenshot, file, or path

Written contextPaste a local file path or web URLUpload a screenshotUpload a supporting file

Up to 2 MB per file and 3 MB across all attachments. Files are sent privately when you send the review; use links for larger files.

It feels like Tony

12345

Add written context, screenshot, file, or path

Written contextPaste a local file path or web URLUpload a screenshotUpload a supporting file

Up to 2 MB per file and 3 MB across all attachments. Files are sent privately when you send the review; use links for larger files.

It looks professionally finished

12345

Add written context, screenshot, file, or path

Written contextPaste a local file path or web URLUpload a screenshotUpload a supporting file

Up to 2 MB per file and 3 MB across all attachments. Files are sent privately when you send the review; use links for larger files.

I always know where to go next

12345

Add written context, screenshot, file, or path

Written contextPaste a local file path or web URLUpload a screenshotUpload a supporting file

Up to 2 MB per file and 3 MB across all attachments. Files are sent privately when you send the review; use links for larger files.

Judge each page

A page can look good and still fail its job. Pick the verdict, then name the highest-value change.

Home

Home page verdict

Select every option that applies.

Keep and polishRefine substantiallyRework the pageRemove or merge it

Add written context, screenshot, file, or path

Written contextPaste a local file path or web URLUpload a screenshotUpload a supporting file

Up to 2 MB per file and 3 MB across all attachments. Files are sent privately when you send the review; use links for larger files.

Highest-value change

Select every option that applies.

Clarify the opening messageShow stronger proof soonerChange the hero visualReduce the amount of contentChange the offer orderNo major change

Add written context, screenshot, file, or path

Written contextPaste a local file path or web URLUpload a screenshotUpload a supporting file

Up to 2 MB per file and 3 MB across all attachments. Files are sent privately when you send the review; use links for larger files.

Consulting

Consulting page verdict

Select every option that applies.

Keep and polishRefine substantiallyRework the pageRemove or merge it

Add written context, screenshot, file, or path

Written contextPaste a local file path or web URLUpload a screenshotUpload a supporting file

Up to 2 MB per file and 3 MB across all attachments. Files are sent privately when you send the review; use links for larger files.

Highest-value change

Select every option that applies.

Make training more prominentClarify the three servicesShow stronger outcomes or proofChange the industry imageryReduce the amount of contentNo major change

Add written context, screenshot, file, or path

Written contextPaste a local file path or web URLUpload a screenshotUpload a supporting file

Up to 2 MB per file and 3 MB across all attachments. Files are sent privately when you send the review; use links for larger files.

Book

Book page verdict

Select every option that applies.

Keep and polishRefine substantiallyRework the pageRemove or merge it

Add written context, screenshot, file, or path

Written contextPaste a local file path or web URLUpload a screenshotUpload a supporting file

Up to 2 MB per file and 3 MB across all attachments. Files are sent privately when you send the review; use links for larger files.

Highest-value change

Select every option that applies.

Make buying easierShow more of the bookClarify who it is forStrengthen reviews and endorsementsReduce the amount of contentNo major change

Add written context, screenshot, file, or path

Written contextPaste a local file path or web URLUpload a screenshotUpload a supporting file

Up to 2 MB per file and 3 MB across all attachments. Files are sent privately when you send the review; use links for larger files.

Contact

Contact page verdict

Select every option that applies.

Keep and polishRefine substantiallyRework the pageRemove or merge it

Add written context, screenshot, file, or path

Written contextPaste a local file path or web URLUpload a screenshotUpload a supporting file

Up to 2 MB per file and 3 MB across all attachments. Files are sent privately when you send the review; use links for larger files.

Highest-value change

Select every option that applies.

Move the form higherAsk fewer questionsMake the invitation warmerAdd more reassurance or proofClarify response expectationsNo major change

Add written context, screenshot, file, or path

Written contextPaste a local file path or web URLUpload a screenshotUpload a supporting file

Up to 2 MB per file and 3 MB across all attachments. Files are sent privately when you send the review; use links for larger files.

Direct the visual system

These answers prevent vague instructions like “make it pop” from turning into arbitrary changes.

What should lead the home page hero?

Select every option that applies.

Keep Tony's portfolio-analysis frameworkUse a simpler crop or detail from the frameworkUse the book and Tony's portraitUse one real industry imageUse a new visual direction

Add written context, screenshot, file, or path

Written contextPaste a local file path or web URLUpload a screenshotUpload a supporting file

Up to 2 MB per file and 3 MB across all attachments. Files are sent privately when you send the review; use links for larger files.

How are the real mining, pharmaceutical, and utilities images working?

Select every option that applies.

Keep all threeKeep them but change the crops or placementKeep only one or twoReplace them with different real assetsUse less photography overall

Add written context, screenshot, file, or path

Written contextPaste a local file path or web URLUpload a screenshotUpload a supporting file

Up to 2 MB per file and 3 MB across all attachments. Files are sent privately when you send the review; use links for larger files.

How does the amount of Tony's orange feel?

Select every option that applies.

Right as it isUse slightly moreUse significantly moreUse slightly lessUse significantly less

Add written context, screenshot, file, or path

Written contextPaste a local file path or web URLUpload a screenshotUpload a supporting file

Up to 2 MB per file and 3 MB across all attachments. Files are sent privately when you send the review; use links for larger files.

How does the cobalt and cyan foundation feel?

Select every option that applies.

Right as it isNeeds more deep blueNeeds more cyanFeels too corporateFeels too dark

Add written context, screenshot, file, or path

Written contextPaste a local file path or web URLUpload a screenshotUpload a supporting file

Up to 2 MB per file and 3 MB across all attachments. Files are sent privately when you send the review; use links for larger files.

How does the amount of content feel?

Select every option that applies.

Focused and easy to scanMostly right with a few cutsToo long or repetitiveToo sparse to establish credibilityVaries significantly by page

Add written context, screenshot, file, or path

Written contextPaste a local file path or web URLUpload a screenshotUpload a supporting file

Up to 2 MB per file and 3 MB across all attachments. Files are sent privately when you send the review; use links for larger files.

How does the typography feel?

Select every option that applies.

Professional and distinctiveProfessional but too severeReadable but too genericToo large or dramaticNeeds stronger hierarchy

Add written context, screenshot, file, or path

Written contextPaste a local file path or web URLUpload a screenshotUpload a supporting file

Up to 2 MB per file and 3 MB across all attachments. Files are sent privately when you send the review; use links for larger files.

Audit trust and evidence

This separates attractive decoration from the proof that helps a warm lead trust Tony.

Which elements make Tony most credible? Select every one that genuinely helps.

Select every option that applies.

Real analysis frameworksThe book and chapter sampleEndorsements and reader reviewCareer and professional recordCross-industry real-asset imagerySpecific service descriptionsThe low-pressure tone

Add written context, screenshot, file, or path

Written contextPaste a local file path or web URLUpload a screenshotUpload a supporting file

Up to 2 MB per file and 3 MB across all attachments. Files are sent privately when you send the review; use links for larger files.

What evidence is still missing?

Examples: concrete outcomes, a client story, teaching experience, credentials, a book excerpt, or nothing.

Add written context, screenshot, file, or path

Paste a local file path or web URLUpload a screenshotUpload a supporting file

Up to 2 MB per file and 3 MB across all attachments. Files are sent privately when you send the review; use links for larger files.

What feels wrong, generic, overproduced, or unlike Tony?

Quote the wording or identify the exact visual whenever possible.

Add written context, screenshot, file, or path

Paste a local file path or web URLUpload a screenshotUpload a supporting file

Up to 2 MB per file and 3 MB across all attachments. Files are sent privately when you send the review; use links for larger files.

Point to exact evidence

Add any global references here. Every earlier question also accepts its own note, screenshot, supporting file, and pasted path.

Screenshot or markup file path 1

Paste the complete path or URL.

What should I notice or change because of this reference?

Example: /Users/you/Desktop/home-hero-note.png

Screenshot or markup file path 2

Paste the complete path or URL.

What should I notice or change because of this reference?

Example: /Users/you/Desktop/book-page-note.png

Replacement image or asset file path

Paste the complete path or URL.

What should I notice or change because of this reference?

Example: /Volumes/.../preferred-utilities-image.png

Reference website URL

Paste the complete path or URL.

What should I notice or change because of this reference?

Example: https://example.com/page

Write the change brief

The next pass will protect what works and concentrate effort where it creates the most value.

What must not be changed?

Name the exact section, visual, phrase, interaction, or feeling to preserve.

Add written context, screenshot, file, or path

Paste a local file path or web URLUpload a screenshotUpload a supporting file

Up to 2 MB per file and 3 MB across all attachments. Files are sent privately when you send the review; use links for larger files.

If only three things change, what should they be?Required

Number them 1, 2, and 3 in priority order.

Add written context, screenshot, file, or path

Paste a local file path or web URLUpload a screenshotUpload a supporting file

Up to 2 MB per file and 3 MB across all attachments. Files are sent privately when you send the review; use links for larger files.

What would make the next pass feel excellent rather than merely improved?

Add written context, screenshot, file, or path

Paste a local file path or web URLUpload a screenshotUpload a supporting file

Up to 2 MB per file and 3 MB across all attachments. Files are sent privately when you send the review; use links for larger files.

Anything else I should know before making changes?

Add written context, screenshot, file, or path

Paste a local file path or web URLUpload a screenshotUpload a supporting file

Up to 2 MB per file and 3 MB across all attachments. Files are sent privately when you send the review; use links for larger files.

Required before sending: your name, the overall verdict, and your top three changes.

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